What is UX Analysis?

UX

User Experience (UX) refers to all aspects of an end-user’s interaction with a company, its services and products. UX practitioners focus on making sure these interactions are enjoyable, useful, easy to understand.

Fundamentally, UX should aim to extract all the value in your offering and ensure it is delivered to the end user. A great UX will even create intangible (or perceived) value in your product which wasn’t there to begin with!

So how does UX impact on your business? In short, a lot. Good UX is great for your business and a bad UX can be devastating. Here are some stats that prove the point:

  • $547 million dollars in added earnings estimated for retail sector in 2014 due to good UX
  • $150 billion dollars in lost annual earnings for projects that delivered a poor UX
  • 45% of users will abandon a registration process if it is too hard.
  • $339 AUD lost per customer on average due to poor UX.

So how can your business create a great UX? Well, there are two key elements; data and design. Most UX practitioners are focused on the design and implementation process, but how do they know what designs will work?

That’s where we come in! At Harlen O’Keeffe we focus on the UX data. How to collect it, and how to analyse it. Our services help you quantify your business’s current UX, compare it against benchmarks and even design studies to find how many problems an old or new UX is likely to have. All of this information is then used to make sure you can make awesome, well-informed (and cost-saving!) UX design choices for your business.

 

Imagine

You have a new product and you want to ensure your product’s UX is up to par.

Firstly, it is important to know how prevalent your UX goal conversions and/or problems are amongst the population of people that will use your product. For instance, if 10/30 participants in a study designed to test your product run into the same UX problem, does this mean that a third of all your potential users will also encounter this problem?

Well, maybe…

This hypothetical study only used 30 people. This might not seem like enough people to jump to any conclusions about ALL your customers. However, even with 30 people we can often make some useful ESTIMATES about everyone who will use your product. In this example, using some fancy statistics, we can be confident that the true rate of this problem occurring for all people using your product will be between 20%-50%. I.e. even though the study found a problem rate of 33%, we can generalise this result and say with a high level of confidence that the overall rate for EVERYBODY using your product is going to be somewhere between 20%-50%.

So, using 30 people, you found that a particular UX problem in your product could potentially be encountered by 20% (best case scenario) to 50% (worst case scenario) of your users. If this study was also looking at how many of the participants run into other UX problems with your product, you would be able to build up a picture of which problems are going to be experienced most frequently by people using your product. This is especially useful when you have a limited budget for fixing issues, and need to prioritise which UX design flaws you should tackle.

Q&A

Q: Hang on! 20%-50% seems like a pretty wide estimate don’t you think? Why can’t you just give me an exact percentage?

A: Unfortunately, whenever we use a sample from the overall population (in this case, a sample from the population of people who will use your product) we loose the ability to give exact values for things. The best solution is to do a study and then estimate the value by providing an interval in which we can be very confident the “TRUE” value lies.

Q: What if I want an interval smaller than 20%-50%?

A: That’s certainly possible. Unfortunately there is a trade-off. In order to make the interval smaller, we would have to increase the number of people in the study. For instance, if we went from 30 people to 60 people, the interval would shrink to 22%-45%. If we had 120 people, the interval would shrink to 25%-42%. With 1000 people the interval shrinks to 30-36%.

Obviously 1000 people in a study is infeasible due to cost, but that is the amount of people you would need to create a 30%-36% interval (i.e. 3% either side of 33%).

What this hypothetical demonstrates is the need for estimates that are “useful” to your company, without blowing your budget on a 1000-person study.

Enter Harlen O’Keeffe 

We work with you to create UX studies that will.

  • Give you the best chance of accurately detecting UX problems and goal conversions.
  • Provide useful estimates to the values of UX problems and/or goal conversions amongst all people using your product.
  • Accurately compare your level of UX problems and/or goal conversions against benchmarks
  • Ensure the cost of the study remains within an affordable range for your company

0 Comments

  1. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    This is nicely expressed! !
    http://cialismsnntx.com/
    is it ok to take tylenol with cialis
    cialis online
    cialis pharmacie mutualiste
    cheap cialis

  2. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    Nicely put. Many thanks.
    http://cialismsnrx.com/
    cialis sur ordonnance ou pas
    cheap cialis
    cialis and old age
    cialis online

  3. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    Good stuff. With thanks.
    https://www.cialismim.com/
    cialis therapy after prostatectomy
    cheap cialis
    cialis and blood glucose
    cheap cialis

  4. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    Wonderful forum posts, Thank you.
    http://cialisttk.com/
    come si compra cialis
    buy cialis online
    cialis price in mumbai
    cialis online

  5. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    You revealed this really well!
    https://www.cialismim.com/
    cialis 5mg n1
    cialis 20 mg
    cara pemakaian obat cialis
    cialis without a doctor prescription

  6. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    Good facts. Thank you.
    http://cialisttk.com/
    cialis rezeptfrei tГјrkei
    cialis online
    was ist das medikament cialis
    cialis 20mg

  7. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    Kudos, A lot of data.

    http://cialispego.com/
    does cialis give you high blood pressure
    generic cialis
    prostatitis erectile dysfunction cialis
    buy cialis online

  8. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    You’ve made the point!
    https://www.cialisfidel.com/
    cialis einnahme essen
    cialis without a doctor prescription
    ou acheter du cialis sans ordonnance a paris
    cheap cialis

  9. HaroldNus April 10, 2019 Reply
    Your comment is awaiting moderation.

    Valuable advice. Thanks a lot!
    https://www.cialismim.com/
    cialis rezeptfrei original
    cialis 20 mg
    disfunzione erettile cialis cura
    buy cialis online

  10. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Nicely put. Thank you!
    https://www.cialisfidel.com/
    generique cialis maroc
    generic cialis
    cialis podrobki
    cialis without a doctor prescription

  11. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Kudos! A lot of information.

    http://cialismsnntx.com/
    cialis film kaplД± tablet lilly 30 adet
    cialis 20mg
    how to use cialis jelly
    cialis without a doctor prescription

  12. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Truly tons of helpful material!
    http://cialispego.com/
    cialis a vie
    cialis 20mg
    can cialis cause priapism
    buy cialis online

  13. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Amazing many of very good tips.
    http://cialispego.com/
    cuanto cuesta cialis en farmacias del ahorro
    cialis without a doctor prescription
    hur länge håller cialis
    buy cialis online

  14. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Wonderful material. Kudos.
    http://cialismsnrx.com/
    cialis pas cher canada
    cialis without a doctor prescription
    cialis ilacabak
    cialis 20 mg

  15. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    You said it adequately..
    http://cialismsnntx.com/
    what are the long term effects of cialis
    cheap cialis
    cialis w Е‚odzi
    cialis without a doctor prescription

  16. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Nicely voiced without a doubt. !
    http://cialisttk.com/
    cialis generico en hermosillo
    cialis without a doctor prescription
    how long for 5mg cialis to work
    cialis online

  17. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    You actually stated it adequately!
    http://cialispego.com/
    price of cialis in philippines
    cheap cialis
    precio cialis generico
    cialis online

  18. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Thank you, I value it.
    http://cialismsnrx.com/
    o que Г© o comprimido cialis
    cialis 20 mg
    quando va preso il cialis
    buy cialis online

  19. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Fine forum posts. With thanks.
    https://www.cialismim.com/
    din number for cialis
    cialis generic
    forum cialis originale
    cialis 20mg

  20. HaroldNus April 11, 2019 Reply
    Your comment is awaiting moderation.

    Thanks a lot! I like this!
    http://cialismsnrx.com/
    cialis 5mg 28 tbl. 129 95 eur
    cialis 20 mg
    cialis 5 mg vendita on line
    generic cialis

  21. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    Effectively expressed really! !
    https://www.cialismim.com/
    cialis chez les femmes
    cialis generic
    cialis hangi firmanД±n
    cialis generic

  22. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    Nicely put, Thank you!
    https://www.cialismim.com/
    cialis 15 minutes
    cialis online
    cialis plus
    cialis without a doctor prescription

  23. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    Really loads of excellent data.
    http://cialispego.com/
    cialis side effects anger
    cialis generic
    acheter du cialis en italie
    cialis 20 mg

  24. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    Seriously many of very good facts.
    https://www.cialisfidel.com/
    comprare il cialis on line
    cialis 20mg
    cialis cycle
    cialis online

  25. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    Whoa plenty of wonderful facts!
    https://www.cialisfidel.com/
    comment utiliser le cialis 5mg
    cialis without a doctor prescription
    prix cialis 2 5mg comprimГ© pelliculГ© boГ®te de 28
    cialis 20mg

  26. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    Thanks a lot. Loads of info!

    https://www.cialismim.com/
    efectos secundarios de cialis diario
    cialis generic
    cialis original online
    cialis generic

  27. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    Thanks! A good amount of information!

    https://www.cialisfidel.com/
    where to buy cialis singapore
    cialis online
    buying cialis on craigslist
    cialis without a doctor prescription

  28. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    Nicely put. Thanks a lot!
    http://cialismsnntx.com/
    cialis en pacientes sanos
    cialis without a doctor prescription
    cialis presentaciones en venezuela
    cialis 20mg

  29. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    This is nicely said! !
    http://cialispego.com/
    cialis 20mg filmtabletten wirkung
    cialis without a doctor prescription
    acquisto cialis su internet
    cheap cialis

  30. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    You said it perfectly..
    http://cialispego.com/
    achat cialis daily
    generic cialis
    is 2.5 mg of cialis enough
    cheap cialis

  31. HaroldNus April 12, 2019 Reply
    Your comment is awaiting moderation.

    You suggested it exceptionally well.
    https://www.cialismim.com/
    can you take cialis with weed
    cheap cialis
    cialis similares precio
    cialis without a doctor prescription

  32. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    Really many of awesome information!
    http://cialisttk.com/
    cialis online nabp
    cheap cialis
    lepsze od cialis
    cialis online

  33. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    With thanks. Great information!
    https://www.cialismim.com/
    cialis online fiable
    cialis without a doctor prescription
    quais sГЈo os efeitos do cialis
    cialis 20 mg

  34. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    You actually explained it exceptionally well.
    http://cialisttk.com/
    cialis e glicemia
    cialis generic
    when is cialis the most effective
    cialis online

  35. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    Fine facts. Thanks!
    http://cialisttk.com/
    cialis kommentare
    generic cialis
    cialis tadalafil 20mg rezeptfrei
    cialis 20mg

  36. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    Amazing postings. With thanks.
    https://www.cialismim.com/
    cialis online lloyds pharmacy
    cialis online
    cialis aus spaГџ
    cialis without a doctor prescription

  37. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    Great posts. Regards.
    http://cialismsnntx.com/
    differenze tra levitra cialis viagra
    cialis online
    21 year old taking cialis
    generic cialis

  38. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    Whoa loads of awesome material.
    https://www.cialismim.com/
    wann läuft patent für cialis aus
    cialis without a doctor prescription
    cialis sell in malaysia
    cialis 20mg

  39. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    Valuable info. Thank you.
    https://www.cialismim.com/
    cialis tadalafil patent
    cialis generic
    i took too much cialis
    cheap cialis

  40. HaroldNus April 13, 2019 Reply
    Your comment is awaiting moderation.

    Nicely put, Appreciate it!
    http://cialismsnrx.com/
    pedir cialis online
    cialis 20mg
    cialis lumbago
    cialis generic

  41. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    You made the point!
    https://www.cialismim.com/
    diabГ©ticos podem tomar cialis
    cialis generic
    jak szybko dziaЕ‚a cialis
    cialis without a doctor prescription

  42. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    Very good write ups. Cheers.
    http://cialismsnntx.com/
    does cialis drop blood pressure
    cialis 20 mg
    cialis 5 mg le prix
    generic cialis

  43. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    Thank you, I appreciate this.
    https://www.cialismim.com/
    cialis 20mg 12 stГјck
    cialis 20 mg
    was kostet cialis generika
    cialis 20mg

  44. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    With thanks! I enjoy this.
    https://www.cialisfidel.com/
    have you tried cialis
    generic cialis
    cialis generico en panama
    buy cialis online

  45. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    Nicely put. With thanks!
    http://cialisttk.com/
    cialis lublin
    cialis without a doctor prescription
    purchase cialis in australia
    cialis generic

  46. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    You expressed it exceptionally well!
    http://cialispego.com/
    efficacia del cialis 5 mg
    buy cialis online
    drug interaction between viagra and cialis
    cheap cialis

  47. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    Amazing stuff, Regards.
    http://cialismsnrx.com/
    what is typical dose of cialis
    cialis online
    cialis stripes erfahrungen
    buy cialis online

  48. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    Thanks, A lot of knowledge.

    http://cialismsnntx.com/
    cialis 5mg daily uk
    cialis 20 mg
    generic cialis overnight
    generic cialis

  49. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    Appreciate it. Quite a lot of stuff!

    https://www.cialisfidel.com/
    cialis erregung
    cialis online
    cialis generico ci vuole la ricetta
    buy cialis online

  50. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    You reported this adequately!
    http://cialispego.com/
    cialis im alter
    cialis 20 mg
    cialis omaggio
    buy cialis online

  51. HaroldNus April 14, 2019 Reply
    Your comment is awaiting moderation.

    Amazing loads of useful advice.
    http://cialisttk.com/
    cialis eye side effects
    cialis without a doctor prescription
    wirkung levitra cialis
    cialis generic

  52. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Cheers. Terrific information!
    https://www.cialisfidel.com/
    low testosterone cialis
    cialis online
    cialis dos and don’ts
    cialis generic

  53. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Awesome facts. With thanks.
    http://cialispego.com/
    vardenafil viagra cialis
    cialis 20 mg
    cialis 4cpr riv
    cialis online

  54. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Very good postings. Appreciate it.
    http://cialismsnntx.com/
    cialis side effects wiki
    cheap cialis
    wirkung cialis 20mg
    cheap cialis

  55. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Thanks! Awesome stuff!
    http://cialismsnrx.com/
    troppo cialis fa male
    buy cialis online
    cialis pharmacie lyon
    buy cialis online

  56. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Very good stuff. Many thanks!
    http://cialisttk.com/
    cialis zantac interaction
    cialis 20mg
    where can i get cialis online
    cialis 20mg

  57. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Thanks a lot! A good amount of material!

    http://cialisttk.com/
    cosa sono le cialis
    cialis without a doctor prescription
    cialis kde koupit
    cialis online

  58. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Perfectly spoken genuinely! .
    https://www.cialismim.com/
    levitra cialis forum
    cialis generic
    cialis problemas corazon
    buy cialis online

  59. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    You have made the point!
    https://www.cialismim.com/
    forme generico di cialis
    cialis 20mg
    prise du cialis
    generic cialis

  60. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Thank you! I appreciate this!
    http://cialismsnrx.com/
    cialis originale pagamento contrassegno
    cialis generic
    experiГЄncias com cialis
    buy cialis online

  61. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Amazing plenty of wonderful info.
    http://cialispego.com/
    cialis (cialis stripes )
    cialis 20 mg
    reputable generic cialis online
    generic cialis

  62. HaroldNus April 15, 2019 Reply
    Your comment is awaiting moderation.

    Awesome information. Kudos!
    http://cialisttk.com/
    best food to eat with cialis
    cheap cialis
    generic cialis online review
    cialis without a doctor prescription

  63. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    You’ve made the point!
    http://cialispego.com/
    how long does it take for cialis pills to work
    generic cialis
    guy in cialis commercial
    buy cialis online

  64. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    You actually expressed this well!
    http://cialispego.com/
    potenzmittel cialis 20mg
    cialis 20mg
    cialis efectos adversos
    cialis 20 mg

  65. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    Amazing info. Thanks a lot.
    http://cialismsnrx.com/
    cialis 20 a cosa serve
    cialis without a doctor prescription
    what works best viagra cialis or levitra
    cialis 20mg

  66. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    Thank you, Wonderful information!
    http://cialismsnntx.com/
    has anyone taken viagra and cialis together
    generic cialis
    dosage for daily cialis
    buy cialis online

  67. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    Wonderful stuff. Cheers.
    http://cialismsnrx.com/
    fiable comprar cialis por internet
    generic cialis
    liquid cialis for sale
    cialis 20mg

  68. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    Fantastic write ups. Many thanks.
    http://cialismsnntx.com/
    cialis onset action
    cialis generic
    cialis per ovodonazione
    cheap cialis

  69. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    Many thanks, Numerous information.

    http://cialismsnrx.com/
    how long before sex should cialis be taken
    cialis 20mg
    costo cialis in italia
    buy cialis online

  70. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    You actually mentioned this effectively.
    http://cialisttk.com/
    how much does cialis cost forum
    buy cialis online
    cialis 10 mg film-coated tablets
    cialis 20mg

  71. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    You mentioned that effectively.
    http://cialisttk.com/
    cialis mutuelle
    cialis generic
    order brand cialis
    cheap cialis

  72. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    Fine info. Thanks a lot.
    http://cialismsnrx.com/
    cialis for anxiety ed
    cheap cialis
    cialis for treatment of prostate cancer
    cialis generic

  73. HaroldNus April 16, 2019 Reply
    Your comment is awaiting moderation.

    Effectively expressed truly. .
    http://cialisttk.com/
    cialis si puГІ dividere
    cialis without a doctor prescription
    si puo portare il cialis in aereo
    cialis online

Leave a reply

Your email address will not be published. Required fields are marked *

*